B2B retail tech startup Arzooo is all set to launch a new B2C digital platform for offline retail stores to aid in customer acquisition. The startup intends to invest $6-$8 million in the launch of the new product.
Arzooo stated in its fundraising announcement in June that it would use the new funds to develop its tech infrastructure and expand its business. The startup currently operates a retail technology platform that assists offline retailers, particularly those in the consumer electronics sector, in resolving sourcing issues and purchasing multiple products from a single platform. It gives retailers easier access to a wide range of stock-keeping units (SKUs) from leading and emerging brands.
