Starbucks will unveil its web3 initiative, which includes coffee-themed NFTs, at next month’s Investor Day event. The company announced its plans to enter the web3 space earlier this year, stating that its NFTs would not only serve as digital collectibles, but would also provide owners with access to exclusive content and other perks.
Starbucks was tight-lipped about what its first set of NFTs would look like, what specific features they’d offer, or even what blockchain it was building on at the time. It hinted that the plan would be multichain or chain-agnostic, implying that it had not yet been finalised. Overall, the coffee retailer kept its web3 news relatively low-key, stating simply that it believed digital collectibles could create an accretive business adjustment to its stores and that more information would be revealed later in 2022.