Reliance Retail enters general trade with its own FMCG grocery brands

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Reliance Retail entered the Indian fast-moving consumer goods market by expanding the distribution of its private label brands, Reliance Fresh and Reliance Smart, which are sold in its supermarkets and hypermarkets. The company had set an internal target of Rs 50,000 crore in revenue from the FMCG business, which will be managed by Reliance Retail’s consumer brand division.

Business Standard obtained access to a presentation that includes the brands that have been introduced to the general trade. It plans to sell groceries such as pulses and grains, edible oils, flour, dry fruits, spices, pickles, pastes, idli dosa batter, snacks such as biscuits, namkeens and sweets, ready-to-cook meals, ketchup, jams, carbonated drinks, fruit juices, breakfast cereal, oats, muesli, honey, sauces, tea and coffee. Food brands include Good Life, Best Farms, Desi Kitchen, Snac Tac, Yeah!, Healthy Life, Aw So Yum, Aarambh, and Kaffe.

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Reliance Retail enters general trade with its own FMCG grocery brands

Reliance Retail entered the Indian fast-moving consumer goods market by expanding the distribution of its private label brands, Reliance Fresh and Reliance Smart, which are sold in its supermarkets and hypermarkets. The company had set an internal target of Rs 50,000 crore in revenue from the FMCG business, which will be managed by Reliance Retail’s consumer brand division.

Business Standard obtained access to a presentation that includes the brands that have been introduced to the general trade. It plans to sell groceries such as pulses and grains, edible oils, flour, dry fruits, spices, pickles, pastes, idli dosa batter, snacks such as biscuits, namkeens and sweets, ready-to-cook meals, ketchup, jams, carbonated drinks, fruit juices, breakfast cereal, oats, muesli, honey, sauces, tea and coffee. Food brands include Good Life, Best Farms, Desi Kitchen, Snac Tac, Yeah!, Healthy Life, Aw So Yum, Aarambh, and Kaffe.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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