D2C brand Floryo raised $2 million in Pre-Series A round led by 3one4 Capital

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D2C brand Floryo raised $2 million in Pre-Series A round led by 3one4 Capital where $1.6 million funding has been raised via equity financing from Vivek Gupta and Abhay Hanjura from Licious; Kunal Shah from CRED; Aman Gupta and Sameer Mehta from boAt; Varun Alagh from Mamaearth; Rishi Vasudev from G.O.AT Brandlabs and Vijay Arisetti from MyGate while the remaining $400K as debt funding from Alteria Capital.

Floryo’s platform sells freshly produced Indian staples, particularly wheat flour. Floryo plans to use the funds to expand its product line, expand geographically, and strengthen its brand-building strategies. It provides a variety of whole grain flours, including functional multigrain flours, customised multigrain flours, and gluten-free multigrain flours. Customers can also personalise their wheat flours. According to Inc42, the Indian D2C market is expected to reach $100 billion by 2025. Meanwhile, according to another report, the F&B market, a sub-sector of the D2C industry, is expected to reach $156.25 billion by 2026.

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We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

Sreejit Kumar
Sreejit Kumar
Hi, I'm Sreejit Kumar, a journalist with a Master's degree in Journalism. Through my education and professional experience, I have developed a keen eye for detail and a passion for uncovering the truth. As an author for this news website, I am committed to delivering accurate, timely, and engaging stories that inform and entertain our readers.

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D2C brand Floryo raised $2 million in Pre-Series A round led by 3one4 Capital

D2C brand Floryo raised $2 million in Pre-Series A round led by 3one4 Capital where $1.6 million funding has been raised via equity financing from Vivek Gupta and Abhay Hanjura from Licious; Kunal Shah from CRED; Aman Gupta and Sameer Mehta from boAt; Varun Alagh from Mamaearth; Rishi Vasudev from G.O.AT Brandlabs and Vijay Arisetti from MyGate while the remaining $400K as debt funding from Alteria Capital.

Floryo’s platform sells freshly produced Indian staples, particularly wheat flour. Floryo plans to use the funds to expand its product line, expand geographically, and strengthen its brand-building strategies. It provides a variety of whole grain flours, including functional multigrain flours, customised multigrain flours, and gluten-free multigrain flours. Customers can also personalise their wheat flours. According to Inc42, the Indian D2C market is expected to reach $100 billion by 2025. Meanwhile, according to another report, the F&B market, a sub-sector of the D2C industry, is expected to reach $156.25 billion by 2026.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

Sreejit Kumar
Sreejit Kumar
Hi, I'm Sreejit Kumar, a journalist with a Master's degree in Journalism. Through my education and professional experience, I have developed a keen eye for detail and a passion for uncovering the truth. As an author for this news website, I am committed to delivering accurate, timely, and engaging stories that inform and entertain our readers.

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