After 10 Minutes Deliveries, Swiggy, Zepto & Others Log Into Late-Night Deliveries

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After 10 Minutes Deliveries, Swiggy, Zepto & Others Log Into Late-Night Deliveries

It appears that the online grocery delivery space is about to take another turn ahead of the holiday season. Late-night deliveries are the latest craze among fast commerce startups such as Swiggy, Instamart, Zepto, Dunzo, and Blinkit. Many of these startups are now reportedly providing services until late at night in certain cities.

According to the Economic Times, Swiggy Instamart, Swiggy’s grocery delivery arm, has recently texted customers that it is now open until 3 a.m. The most recent development has occurred as a result of the failure of quick commerce startups’ 10-minute delivery strategy. Online grocery platforms were attempting to entice customers in late 2021 and early 2022 by promising 10-minute deliveries to their doorsteps.

Sreejit Kumar
Sreejit Kumar
Hi, I'm Sreejit Kumar, a journalist with a Master's degree in Journalism. Through my education and professional experience, I have developed a keen eye for detail and a passion for uncovering the truth. As an author for this news website, I am committed to delivering accurate, timely, and engaging stories that inform and entertain our readers.

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It appears that the online grocery delivery space is about to take another turn ahead of the holiday season. Late-night deliveries are the latest craze among fast commerce startups such as Swiggy, Instamart, Zepto, Dunzo, and Blinkit. Many of these startups are now reportedly providing services until late at night in certain cities.

According to the Economic Times, Swiggy Instamart, Swiggy’s grocery delivery arm, has recently texted customers that it is now open until 3 a.m. The most recent development has occurred as a result of the failure of quick commerce startups’ 10-minute delivery strategy. Online grocery platforms were attempting to entice customers in late 2021 and early 2022 by promising 10-minute deliveries to their doorsteps.

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Sreejit Kumar
Sreejit Kumar
Hi, I'm Sreejit Kumar, a journalist with a Master's degree in Journalism. Through my education and professional experience, I have developed a keen eye for detail and a passion for uncovering the truth. As an author for this news website, I am committed to delivering accurate, timely, and engaging stories that inform and entertain our readers.

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