YouTube is planning to give Shorts creators a cut of ad revenue

September 17, 2022

, By Sreejit Kumar

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YouTube is preparing to launch stable monetization for Shorts, its short-form video product. According to audio from a YouTube all-hands meeting obtained by The New York Times, YouTube plans to launch ads in YouTube Shorts with a revenue share for creators.

According to the report, the Google-owned company intends to pay creators 45% of the ad revenue generated by Shorts. YouTube creators have traditionally received 55% of revenue from ads that appear before and during videos on the platform. During the meeting, Amjad Hanif, vice president of product management and creator products, stated that the payments will “really help creators understand why YouTube is the place to start their Shorts career.” Hanif also stated that the company will permit creators to use popular music in videos and profit from the content. Previously, revenue was distributed to music copyright holders.

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Hi, I'm Sreejit Kumar, a journalist with a Master's degree in Journalism. Through my education and professional experience, I have developed a keen eye for detail and a passion for uncovering the truth. As an author for this news website, I am committed to delivering accurate, timely, and engaging stories that inform and entertain our readers.

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YouTube is planning to give Shorts creators a cut of ad revenue

September 17, 2022

, By Sreejit Kumar

YouTube is preparing to launch stable monetization for Shorts, its short-form video product. According to audio from a YouTube all-hands meeting obtained by The New York Times, YouTube plans to launch ads in YouTube Shorts with a revenue share for creators.

According to the report, the Google-owned company intends to pay creators 45% of the ad revenue generated by Shorts. YouTube creators have traditionally received 55% of revenue from ads that appear before and during videos on the platform. During the meeting, Amjad Hanif, vice president of product management and creator products, stated that the payments will “really help creators understand why YouTube is the place to start their Shorts career.” Hanif also stated that the company will permit creators to use popular music in videos and profit from the content. Previously, revenue was distributed to music copyright holders.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

Previous News

ED freezes INR 46.67 crore associated with various Chinese lending apps

Next News

Launch House community responds to allegations of misconduct and harassment

Hi, I'm Sreejit Kumar, a journalist with a Master's degree in Journalism. Through my education and professional experience, I have developed a keen eye for detail and a passion for uncovering the truth. As an author for this news website, I am committed to delivering accurate, timely, and engaging stories that inform and entertain our readers.

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