YouTube is preparing to launch stable monetization for Shorts, its short-form video product. According to audio from a YouTube all-hands meeting obtained by The New York Times, YouTube plans to launch ads in YouTube Shorts with a revenue share for creators.
According to the report, the Google-owned company intends to pay creators 45% of the ad revenue generated by Shorts. YouTube creators have traditionally received 55% of revenue from ads that appear before and during videos on the platform. During the meeting, Amjad Hanif, vice president of product management and creator products, stated that the payments will “really help creators understand why YouTube is the place to start their Shorts career.” Hanif also stated that the company will permit creators to use popular music in videos and profit from the content. Previously, revenue was distributed to music copyright holders.