Saudi creative advertising agency, The Bold Group, collaborated with the King Abdulaziz Foundation for Research and Archives (Darah) to commemorate the kingdom’s 92nd national day virtually on the Decentraland metaverse.
The virtual celebration will take place from September 22 to September 24, and participants will be able to experience Saudi culture in the digital realm. This strategic partnership will allow for an authentic immersive experience as both Darah and the Kingdom strive to make Saudi Arabia’s history and culture accessible to the world, as well as to educate future generations on the full breadth of the Kingdom’s great heritage, according to a statement from the agency. The multi-faceted Saudi National Day experience in the metaverse created by the creative agency will feature multiple layers of Saudi culture in an open-air museum, “with each level displaying various representations of the beauty of Saudi Arabia,” according to a statement. The experience will also feature exclusively tailored Saudi national attire, created and inspired by the different regions of the Kingdom, with the iconic pieces made available as wearable NFTs for event visitors.