Bollywood actress Dia Mirza invested in a sustainable baby apparel brand Greendigo. Mirza has formed a strategic relationship with the apparel startup as a result of this, in addition to becoming an ambassador for the brand.
D2C brand Greendigo offers carbon-neutral children’s clothing such as baby blankets, hooded towels, and cot sets. On its website, it also sells home textiles. Greendigo plans to use the funds to invest in its technology infrastructure, brand building, and marketing activities. The startup intends to raise awareness about toxic chemicals used in clothing, particularly baby clothing. Mirza’s mass appeal will be used by the startup to transition to organic clothing.
