TikTok to launch live shopping in the United States

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TikTok is looking for partners to help it launch its live shopping offering in the United States, as it plans to outsource operations for these features.

According to the Financial Times, the short video app has been in talks with California-based TalkShopLive about providing infrastructure for TikTok’s live shopping features. This technology will enable creators and brands to sell goods via videos on the platform. TalkShopLive charges sellers a 10% commission for its services, and TikTok is likely to cover that cost during the project’s initial phase. According to the report, TikTok and TalkShopLive, which raised $6 million in a seed extension round last year, have yet to finalise any terms. As a result, there is little information about when the shopping feature will be available.

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Sreejit Kumar
Sreejit Kumar
Hi, I'm Sreejit Kumar, a journalist with a Master's degree in Journalism. Through my education and professional experience, I have developed a keen eye for detail and a passion for uncovering the truth. As an author for this news website, I am committed to delivering accurate, timely, and engaging stories that inform and entertain our readers.

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TikTok to launch live shopping in the United States

TikTok is looking for partners to help it launch its live shopping offering in the United States, as it plans to outsource operations for these features.

According to the Financial Times, the short video app has been in talks with California-based TalkShopLive about providing infrastructure for TikTok’s live shopping features. This technology will enable creators and brands to sell goods via videos on the platform. TalkShopLive charges sellers a 10% commission for its services, and TikTok is likely to cover that cost during the project’s initial phase. According to the report, TikTok and TalkShopLive, which raised $6 million in a seed extension round last year, have yet to finalise any terms. As a result, there is little information about when the shopping feature will be available.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

Sreejit Kumar
Sreejit Kumar
Hi, I'm Sreejit Kumar, a journalist with a Master's degree in Journalism. Through my education and professional experience, I have developed a keen eye for detail and a passion for uncovering the truth. As an author for this news website, I am committed to delivering accurate, timely, and engaging stories that inform and entertain our readers.

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