boAt raised $60 million in funds led by Warburg Pincus and Malabar Investments

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Imagine Marketing Pvt. Ltd, which operates audio gear and wearables brand boAt, raised $60 million in funds led by its existing backer Warburg Pincus and new investor Malabar Investments.

The funding will primarily be used to accelerate the company’s plans to expand its smart watches category and expand its business across channels and geographies (both within and outside India). It also intends to expand its audio category, improve its R&D and design capabilities, and expand local manufacturing. The company is also expanding its manufacturing footprint through collaborations with various leading EMS players in India, including Dixon, with whom it has also formed a manufacturing joint venture.

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boAt raised $60 million in funds led by Warburg Pincus and Malabar Investments

Imagine Marketing Pvt. Ltd, which operates audio gear and wearables brand boAt, raised $60 million in funds led by its existing backer Warburg Pincus and new investor Malabar Investments.

The funding will primarily be used to accelerate the company’s plans to expand its smart watches category and expand its business across channels and geographies (both within and outside India). It also intends to expand its audio category, improve its R&D and design capabilities, and expand local manufacturing. The company is also expanding its manufacturing footprint through collaborations with various leading EMS players in India, including Dixon, with whom it has also formed a manufacturing joint venture.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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