Indian craft beer maker Bira 91 raised $70 million in funds led by Kirin Holdings Co Ltd

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Indian craft beer maker Bira 91 raised $70 million in funds led by Kirin Holdings Co Ltd

Indian craft beer maker Bira 91 raised $70 million in funds led by Japanese beer company Kirin Holdings Co Ltd as it looks to ramp up production amid strong demand for the alcoholic beverage.

Bira competes in India’s estimated $5 billion beer market with brands such as Carlsberg and Heineken-owned United Breweries NSE 0.59%. Craft beer sales are increasing in India as younger, more affluent consumers choose brands and pubs that make lighter brews with fresher ingredients. The investment by Kirin comes as Japan’s major beverage companies face a steady decline in alcohol sales revenue as the domestic population shrinks and younger people drink less than in previous decades, forcing companies to expand overseas or enter new markets.

Sreejit Kumar
Sreejit Kumar
Hi, I'm Sreejit Kumar, a journalist with a Master's degree in Journalism. Through my education and professional experience, I have developed a keen eye for detail and a passion for uncovering the truth. As an author for this news website, I am committed to delivering accurate, timely, and engaging stories that inform and entertain our readers.

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Indian craft beer maker Bira 91 raised $70 million in funds led by Japanese beer company Kirin Holdings Co Ltd as it looks to ramp up production amid strong demand for the alcoholic beverage.

Bira competes in India’s estimated $5 billion beer market with brands such as Carlsberg and Heineken-owned United Breweries NSE 0.59%. Craft beer sales are increasing in India as younger, more affluent consumers choose brands and pubs that make lighter brews with fresher ingredients. The investment by Kirin comes as Japan’s major beverage companies face a steady decline in alcohol sales revenue as the domestic population shrinks and younger people drink less than in previous decades, forcing companies to expand overseas or enter new markets.

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Sreejit Kumar
Sreejit Kumar
Hi, I'm Sreejit Kumar, a journalist with a Master's degree in Journalism. Through my education and professional experience, I have developed a keen eye for detail and a passion for uncovering the truth. As an author for this news website, I am committed to delivering accurate, timely, and engaging stories that inform and entertain our readers.

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