Saudi-backed Volocopter is limiting its ambitions

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After hiring former Airbus SE executives to lead their competing bids to bring the craft to market, two German aerospace start-ups leading a global rush into electric-powered flying taxis face a reality check.

Lilium CEO Klaus Roewe, who joined the company last month and previously led the Airbus narrow-body jet programme, has ordered a rethink of the company’s public relations strategy as its stock falls. Dirk Hoke, CEO of Volocopter since April and former head of Airbus’ defence division, said in an interview that the company’s global ambitions have been scaled back in order to set a more modest target for its first commercial flights. “We need to demonstrate that we’re a very serious company, and we need to communicate better about what we’re doing,” said Roewe, who spent 29 years at Airbus.

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Saudi-backed Volocopter is limiting its ambitions

After hiring former Airbus SE executives to lead their competing bids to bring the craft to market, two German aerospace start-ups leading a global rush into electric-powered flying taxis face a reality check.

Lilium CEO Klaus Roewe, who joined the company last month and previously led the Airbus narrow-body jet programme, has ordered a rethink of the company’s public relations strategy as its stock falls. Dirk Hoke, CEO of Volocopter since April and former head of Airbus’ defence division, said in an interview that the company’s global ambitions have been scaled back in order to set a more modest target for its first commercial flights. “We need to demonstrate that we’re a very serious company, and we need to communicate better about what we’re doing,” said Roewe, who spent 29 years at Airbus.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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