All social media platforms are competing to win the short video war, and Google is making inroads against TikTok and Instagram. During its most recent earnings call, Google announced that YouTube Shorts had reached 50 billion daily views. As part of its Q1 2022 earnings, the company previously reported 30 billion daily views.
While growth is impressive, the number of views on Shorts lags behind those on Instagram and Facebook. Meta reported in October that Reels received 140 billion daily views across both social networks. YouTube, like other platforms, has been encouraging users to watch Shorts. Shorts debuted on television in November. TikTok made a similar attempt in 2021 to make its app available on a variety of large-screen platforms, including Amazon Fire TV, Android TV, and select LG and Samsung smart TVs.