Clinical beauty platform makeO has acquired a teledentistry platform, Smileneo. In response to the increasing use of technology in orthodontic care, Asia’s makeO and MENA’s Smileneo, both direct-to-consumer teeth-straightening platforms, are collaborating.
makeO is a technologically advanced brand that provides at-home ‘aesthetic makeovers,’ i.e. oral and skin care services, through its brands toothsi and skinnsi. According to the companies, the combined entity aims to be the largest clinical beauty technology platform across markets, with the scale to meet consumer demand. makeO claims to have established an ecosystem of established orthodontists, dentists, and dermatologists working to revolutionise the way services such as teeth alignment, teeth whitening, laser hair removal, and derma-facial treatments are performed outside of a clinical setting.