AI-enabled matrimony startup Betterhalf has raised $8.5 million in Series A from FinSight Ventures, Rebel Fund and Nurture Ventures where angel investors Mike Krieger (cofounder of Instagram), Arash Ferdowsi (cofounder of Dropbox), Derek Callow (former Bumble CMO) and Brendan O’Driscoll (former product head at Spotify), among others, also participated.
Betterhalf targets high-income individuals in the country’s Tier I cities. Betterhalf also claims to have developed the world’s fastest AI-based matchmaking system, which it has patented in the United States (US Patent No. 16/777,773). Betterhalf claims to use relationship data from couples all over the world and AI to provide a mix of personalised experiences. This includes a targeted subset of matches as well as a quick turnaround time to find the best partners.