Bharat Matrimony receives backlash for its Holi ad

Share via:

Bharat Matrimony, one of India’s leading online matrimonial services, has found itself in hot water after its recent Holi-themed advertisement sparked backlash from viewers. The ad, which was meant to promote the company’s matchmaking services, has been accused of promoting regressive and sexist attitudes towards women.

In the ad, a young woman is seen walking through a Holi celebration, as men splash colors on her and make suggestive remarks. The woman then takes refuge in a nearby temple, where she is approached by a man who offers to protect her from the lewd behavior of the other men. The man is then revealed to be a potential match found through Bharat Matrimony’s services, and the ad concludes with the message that finding the right partner can protect women from harassment.

The ad has been criticized on social media for perpetuating harmful stereotypes about women and for suggesting that they need a man to protect them from harassment. Many have also taken issue with the ad’s use of Holi, a festival of colors that is meant to celebrate joy and unity, as a backdrop for such a message.

In response to the backlash, Bharat Matrimony has issued a statement apologizing for any offense caused by the ad. The company stated that the ad was intended to promote the message of finding the right partner and that it was not meant to perpetuate any harmful stereotypes.

“We apologize for any offense caused by our recent Holi ad,” the statement read. “We understand that the ad may have been interpreted in a way that was not intended, and we want to assure our customers that we are committed to promoting positive messages about love, marriage, and relationships.”

The statement also noted that Bharat Matrimony will be taking steps to ensure that its future advertisements are more sensitive to issues of gender and diversity.

The backlash against Bharat Matrimony’s ad is just the latest example of how brands can find themselves in hot water when attempting to use cultural events to promote their products. In recent years, there have been numerous instances of companies facing criticism for using festivals such as Holi, Diwali, and Eid as a marketing ploy.

As India continues to grapple with issues of gender inequality and violence against women, it is important that brands are more mindful of the messages they promote in their advertisements. While the intent behind Bharat Matrimony’s ad may have been positive, the execution has clearly missed the mark, and it serves as a reminder that companies must be more careful in the messages they promote to the public.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

Popular

More Like this

Bharat Matrimony receives backlash for its Holi ad

Bharat Matrimony, one of India’s leading online matrimonial services, has found itself in hot water after its recent Holi-themed advertisement sparked backlash from viewers. The ad, which was meant to promote the company’s matchmaking services, has been accused of promoting regressive and sexist attitudes towards women.

In the ad, a young woman is seen walking through a Holi celebration, as men splash colors on her and make suggestive remarks. The woman then takes refuge in a nearby temple, where she is approached by a man who offers to protect her from the lewd behavior of the other men. The man is then revealed to be a potential match found through Bharat Matrimony’s services, and the ad concludes with the message that finding the right partner can protect women from harassment.

The ad has been criticized on social media for perpetuating harmful stereotypes about women and for suggesting that they need a man to protect them from harassment. Many have also taken issue with the ad’s use of Holi, a festival of colors that is meant to celebrate joy and unity, as a backdrop for such a message.

In response to the backlash, Bharat Matrimony has issued a statement apologizing for any offense caused by the ad. The company stated that the ad was intended to promote the message of finding the right partner and that it was not meant to perpetuate any harmful stereotypes.

“We apologize for any offense caused by our recent Holi ad,” the statement read. “We understand that the ad may have been interpreted in a way that was not intended, and we want to assure our customers that we are committed to promoting positive messages about love, marriage, and relationships.”

The statement also noted that Bharat Matrimony will be taking steps to ensure that its future advertisements are more sensitive to issues of gender and diversity.

The backlash against Bharat Matrimony’s ad is just the latest example of how brands can find themselves in hot water when attempting to use cultural events to promote their products. In recent years, there have been numerous instances of companies facing criticism for using festivals such as Holi, Diwali, and Eid as a marketing ploy.

As India continues to grapple with issues of gender inequality and violence against women, it is important that brands are more mindful of the messages they promote in their advertisements. While the intent behind Bharat Matrimony’s ad may have been positive, the execution has clearly missed the mark, and it serves as a reminder that companies must be more careful in the messages they promote to the public.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

Website Upgradation is going on for any glitch kindly connect at [email protected]

More like this

There Are Chances Of Misuse Of AI Without Proper...

Prime Minister Narendra Modi underscored the growing importance...

TCS: TCS starts fresher hiring for 2024 batch

IT bellwether TCS has kickstarted its fresher hiring...

Born Ready launches $10m fund to aid Web3 projects...

Launched in partnership with Catalyze Research, the Catalyze...

Popular

Upcoming Events

Startup Information that matters. Get in your inbox Daily!