Twitter has introduced a new feature that lets Blue subscribers post 10,000-character-long posts and added support for bold and italic text formatting.
This is a part of Twitter’s push for long-form writing, and it comes at a time when Elon Musk is introducing creator monetization tools. On Thursday, Musk announced that creators can apply for monetization and offer subscriptions to users. Currently, creators can offer subscriptions at per-month prices of $2.99, $4.99, and $9.99.
According to Twitter’s rules, creators need to be at least 18 years old, have 10,000 active users, and have tweeted at least 25 times in the last 30 days to be eligible for monetization. At the moment, the program is only available for users in the U.S., but Musk said the company is working on expanding the program to other countries.
This monetization relaunch is essentially a rebranding of the company’s Super Follows program, which was first introduced in 2021. Musk has just added a few features like text formatting and longer videos to make it look like a new tool. However, there seems to be some confusion about Google’s charges, as Google’s terms indicate that it charges only 15% of fees on subscriptions, while Musk has claimed that the search giant’s charge was 30%.
Twitter’s Blue subscription service costs $2.99 per month, and it offers various features like an undo button, reader mode, and bookmark collections. The move towards long-form writing seems to be an attempt to compete with a rival newsletter platform. Twitter has been testing various features and monetization options to retain and attract users.