Indian cricketer KL Rahul has invested in 4CAST, an entrepreneurial venture of English Test captain Ben Stokes that aims to provide corporate opportunities for international athletes. The company intends to help athletes prospect business opportunities alongside their career as well as post-retirement.
Rahul expressed his excitement about the association with 4CAST, stating that it would help them bring more Indian athletes under the company’s ambit. 4CAST director Fergus Bell acknowledged the importance of expanding the athlete roster in India and praised Rahul’s entrepreneurial and investment acumen.
Stokes’ official statement also welcomed Rahul onboard, praising him for his thought leadership in the athlete community and his interest in the company’s goals. With this investment, Rahul joins a growing list of athletes who have diversified their portfolio and invested in entrepreneurial ventures.
Rahul has previously invested in the health and wellness brand Wellversed and the parent company of the Indian Super League (ISL) team Punjab Kings. The move by Rahul highlights the growing trend of athletes investing in businesses, creating a diversified income stream, and planning for their post-retirement life.
As sports careers are often short-lived, investment in entrepreneurial ventures can help athletes secure their financial future. With his investment in 4CAST, Rahul not only aims to diversify his portfolio but also promote and support the growth of entrepreneurship among Indian athletes.
