Mobile Premier League (MPL) expands into Africa, launches app in Nigeria to tap into fast-growing gaming market

Share via:

Mobile Premier League (MPL), a prominent gaming unicorn, has made its entry into the rapidly growing African gaming market by launching its app in Nigeria. This move is aimed at bolstering MPL’s revenue and expanding its user base. With its presence in Asia, North America, Europe, and now Africa, MPL has expanded its reach to four continents.

Through a partnership with Carry1st, a mobile gaming publisher based in Africa, MPL aims to tap into Carry1st’s extensive knowledge of the African gaming market, which boasts a user base of over 270 million gamers. The MPL app will allow gamers in Nigeria, the most populous country in Africa, to monetize their skills by participating in paid competitive gaming (PCG). This form of gaming goes beyond traditional games, offering users the opportunity to engage in skill-based gaming contests with low-to-high stakes.

Sai Srinivas, CEO and co-founder of MPL, expressed his excitement about MPL being the first Indian gaming company to launch in Africa, emphasizing the company’s success in the PCG space and its commitment to expanding globally. Srinivas looks forward to establishing a strong presence in the Nigerian gaming market and providing users with a world-class gaming experience.

MPL’s entry into the African market aligns with the rising number of internet users on the continent. In 2022, the African continent had 570 million internet users, with Nigeria leading the pack with over 100 million users, according to Statista. The Sub-Saharan African region saw a significant increase in mobile game users, reaching 186 million between 2015 and 2021, with 95% of them playing games on smartphones, as reported by Carry1st and Newzoo.

MPL highlights that Nigeria has a gamer population of 23%, with 95% of them showing a strong affinity for mobile gaming. Additionally, 32% of gamers in Nigeria pay for games, with revenue per install surpassing that of India, according to MPL.

Founded in 2018, MPL is an esports and skill gaming platform that offers a diverse range of over 70 games, including daily fantasy sports, quizzing, board games, esports, and casual games. It competes with other popular gaming platforms such as Dream11, Games24X7, and Winzo.

Despite reporting a three-fold increase in net loss to $149.3 million in the financial year 2021-22, MPL witnessed a 29% rise in operating revenue to $65.6 million during the same period. With its expansion into Africa, MPL aims to tap into the continent’s gaming potential and leverage the increasing number of internet users to solidify its position in the global gaming market.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

Popular

More Like this

Mobile Premier League (MPL) expands into Africa, launches app in Nigeria to tap into fast-growing gaming market

Mobile Premier League (MPL), a prominent gaming unicorn, has made its entry into the rapidly growing African gaming market by launching its app in Nigeria. This move is aimed at bolstering MPL’s revenue and expanding its user base. With its presence in Asia, North America, Europe, and now Africa, MPL has expanded its reach to four continents.

Through a partnership with Carry1st, a mobile gaming publisher based in Africa, MPL aims to tap into Carry1st’s extensive knowledge of the African gaming market, which boasts a user base of over 270 million gamers. The MPL app will allow gamers in Nigeria, the most populous country in Africa, to monetize their skills by participating in paid competitive gaming (PCG). This form of gaming goes beyond traditional games, offering users the opportunity to engage in skill-based gaming contests with low-to-high stakes.

Sai Srinivas, CEO and co-founder of MPL, expressed his excitement about MPL being the first Indian gaming company to launch in Africa, emphasizing the company’s success in the PCG space and its commitment to expanding globally. Srinivas looks forward to establishing a strong presence in the Nigerian gaming market and providing users with a world-class gaming experience.

MPL’s entry into the African market aligns with the rising number of internet users on the continent. In 2022, the African continent had 570 million internet users, with Nigeria leading the pack with over 100 million users, according to Statista. The Sub-Saharan African region saw a significant increase in mobile game users, reaching 186 million between 2015 and 2021, with 95% of them playing games on smartphones, as reported by Carry1st and Newzoo.

MPL highlights that Nigeria has a gamer population of 23%, with 95% of them showing a strong affinity for mobile gaming. Additionally, 32% of gamers in Nigeria pay for games, with revenue per install surpassing that of India, according to MPL.

Founded in 2018, MPL is an esports and skill gaming platform that offers a diverse range of over 70 games, including daily fantasy sports, quizzing, board games, esports, and casual games. It competes with other popular gaming platforms such as Dream11, Games24X7, and Winzo.

Despite reporting a three-fold increase in net loss to $149.3 million in the financial year 2021-22, MPL witnessed a 29% rise in operating revenue to $65.6 million during the same period. With its expansion into Africa, MPL aims to tap into the continent’s gaming potential and leverage the increasing number of internet users to solidify its position in the global gaming market.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

Website Upgradation is going on for any glitch kindly connect at [email protected]

More like this

Miranda Bogen is creating solutions to help govern AI

To give AI-focused women academics and others their...

Byju’s founder, ousted by shareholders, says rumors of his...

Byju Raveendran, the founder of eponymous edtech group...

Business As Usual At BYJU’s, Co’s Comeback Inevitable Now:...

SUMMARY Byju Raveendran said he continues to be the...

Popular

Upcoming Events

Startup Information that matters. Get in your inbox Daily!