Food delivery platform Zomato has made a significant change in its latest app update, allowing users to create multiple carts simultaneously. Previously, users could only add items from one restaurant at a time.
With this new app update, Zomato users can now build carts from up to four different restaurants. Users have the flexibility to complete orders from the remaining carts after checking out from one cart.
This feature is currently not available on Zomato’s main rival, Swiggy. However, other apps such as PhonePe’s Open Network for Digital Commerce (ONDC) dedicated app called Pincode, and cloud kitchen unicorn Rebel Foods’ Eatsure, already offer the multiple cart feature.
The introduction of this feature comes as Zomato experienced a 1% decline in the gross order value of its food delivery business in the March quarter, amounting to INR 6,569 crore. The decrease was attributed to an industry-wide slowdown and Zomato’s exit from 225 cities in the previous quarter.
According to a HSBC report, Zomato held a 55% market share from January to June 2022, with the remaining share held by Swiggy. However, in the December 2022 quarter, Zomato’s market share decreased to 54%, indicating a loss of market share to its competitor.
The report also highlighted that Zomato began reclaiming its market share from Swiggy following the relaunch of its loyalty program, Zomato Gold, in January. HSBC projected that Zomato would secure a 57% market share in FY24.
Zomato has faced competition from the food delivery segment of ONDC as well. Earlier reports noted that food items were available at significantly lower prices on ONDC compared to Zomato and Swiggy, as ONDC charges lower commission fees from partner restaurants. However, the true impact of ONDC on the industry is expected to be seen once it stops offering discounts, according to industry experts.
Zomato’s net loss narrowed by 48% YoY to INR 187.6 crore in the March quarter of FY23. The company reported an operating revenue of INR 2,056 crore, representing a growth of over 70% compared to the previous year’s quarter.