PRIME Energy contains 200 milligrams of caffeine per 12 ounces, which is equivalent to six cans of Coca-Cola or almost two Red Bulls, according to a Reuters report. Schumer has raised concerns about the significant amount of caffeine in the drink, particularly for young children.
Misunderstandings and Potential Risks
Schumer highlights the issue of mistaken purchases while PRIME’s website warns that the energy drink is not recommended for children under 18, pregnant or nursing women, or individuals sensitive to caffeine. He pointed out that PRIME also offers a non-caffeinated hydration drink in similar packaging, leading parents to inadvertently purchase the highly caffeinated energy drinks for their children. Schumer emphasized the need for clearer differentiation between the two products to prevent unintended consumption.
PRIME Energy Responds to Investigation
In response to the investigation, a spokesperson for PRIME stated that the brand has two drinks on the market: PRIME Hydration and PRIME Energy. The spokesperson clarified that PRIME Energy, sold in cans and launched in 2023, contains a comparable amount of caffeine to other top-selling energy drinks and complies with FDA guidelines. It clearly states on its packaging and marketing materials that it prohibits the consumption of this energy drink by individuals under the age of 18. The spokesperson emphasized, “Our top priority is consumer safety, and we welcome discussions with the FDA or any other organization to ensure we make necessary industry changes to protect consumers.”
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