Instagram Threads has experienced rapid success since its launch, quickly amassing over 100 million users within days. Recent data reveals that the app has already captured one-fifth of Twitter’s global weekly active user base and a staggering 86 times the weekly active user base of its main U.S. competitor, Truth Social, which had only 1 million weekly active users as of last week.
Insights on Threads’ Growth and Traction
Insights from app intelligence firm data.ai shed light on Threads’ performance. Despite initial reports of a slight decline in early usage, new data indicates that momentum for Threads is far from waning. The app has now garnered more than 150 million downloads, surpassing the record set by Pokémon Go, which previously held the title for the largest app launch since its debut in July 2016.
Threads’ Global Audience and Leading Markets
Data.ai also revealed interesting details about Threads’ user base. During its first partial week of availability, the Twitter rival attracted an estimated 93 million active users globally. Notably, India emerged as the leading market for downloads, accounting for 33% of global installations. Brazil followed closely behind at 22%, while the United States accounted for 16%. Mexico and Japan rounded out the list with 8% and 5% respectively. However, Threads is currently unavailable in the European Union due to regulatory obstacles related to privacy concerns and data collection practices.
Recent Update and Future Improvements
Threads recently released its first major update since its launch, introducing support for iOS 17, which is currently available as a public beta. This update also includes several minor enhancements. Looking ahead, the app has more substantial improvements planned, including a following feed, an edit button, multi-account support, and integration with ActivityPub, the protocol that powers the decentralized Twitter alternative, Mastodon.
Threads’ Continued Impact on Social Media Landscape
As Threads continues to garner significant user numbers and demonstrate its popularity, it is poised to leave a lasting impact on the social media landscape. With its dedicated focus on private and intimate sharing among close friends, the app provides a unique offering in the realm of online communication. As the platform continues to evolve and introduce new features, its user base is likely to grow further, cementing its position as a major player in the social media market.
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