H&M takes legal action against Shein for copyright infringement

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Fast fashion giant H&M, known for its controversial practices, has surprised many by taking legal action against Shein, another infamous fast fashion brand with a history of controversies. The lawsuit, filed in Hong Kong, alleges copyright infringement, and H&M claims that Shein has copied their design ideas.

H&M Presents Photographic Evidence of Design Copies

During the ongoing copyright infringement lawsuit, H&M presented photographic evidence of dozens of items, including swimwear and sweaters, to support their case against Shein. The first hearing took place on June 21, with the next one scheduled for July 31.

Shein’s Troubles with Lawsuits

Shein, founded in China in 2008 and now based in Singapore, quickly rose to prominence in the global fast-fashion market with attractively low-priced collections. However, it has faced numerous lawsuits. Attorneys representing artists Krista Perry and Larissa Martinez filed one lawsuit, citing RICO and accusing Shein of selling replicas of their intellectual property. They claim that Shein continues selling the infringing copies. They were asked to remove them, but they have not complied.

Legal Battles and Impact on Valuation

Shein has been involved in other legal battles, such as a lawsuit against Temu for alleged trademark infringement. On July 14, Temu responded with a counter-lawsuit, accusing Shein of engaging in a “scheme of coerced exclusivity, threats, intimidation, and direct financial punishments.” Due to boycotts and legal challenges, Shein’s total valuation has decreased from 100 billion dollars to 66 billion dollars.

H&M- Price Strategy and Competition

Interestingly, just before filing the lawsuit, H&M seemed to adopt a strategy similar to Shein’s by significantly lowering its prices. H&M offers items as low as 1.70 dollars in the United States. The company aims to compete and attract customers with more competitive pricing. This move may be influenced by Shein’s success in the fast-fashion market. The legal battle between H&M and Shein has left the public torn about which side to support. It’s reminiscent of the Marvel Civil War, where both parties seem equally right and wrong.

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We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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H&M takes legal action against Shein for copyright infringement

Fast fashion giant H&M, known for its controversial practices, has surprised many by taking legal action against Shein, another infamous fast fashion brand with a history of controversies. The lawsuit, filed in Hong Kong, alleges copyright infringement, and H&M claims that Shein has copied their design ideas.

H&M Presents Photographic Evidence of Design Copies

During the ongoing copyright infringement lawsuit, H&M presented photographic evidence of dozens of items, including swimwear and sweaters, to support their case against Shein. The first hearing took place on June 21, with the next one scheduled for July 31.

Shein’s Troubles with Lawsuits

Shein, founded in China in 2008 and now based in Singapore, quickly rose to prominence in the global fast-fashion market with attractively low-priced collections. However, it has faced numerous lawsuits. Attorneys representing artists Krista Perry and Larissa Martinez filed one lawsuit, citing RICO and accusing Shein of selling replicas of their intellectual property. They claim that Shein continues selling the infringing copies. They were asked to remove them, but they have not complied.

Legal Battles and Impact on Valuation

Shein has been involved in other legal battles, such as a lawsuit against Temu for alleged trademark infringement. On July 14, Temu responded with a counter-lawsuit, accusing Shein of engaging in a “scheme of coerced exclusivity, threats, intimidation, and direct financial punishments.” Due to boycotts and legal challenges, Shein’s total valuation has decreased from 100 billion dollars to 66 billion dollars.

H&M- Price Strategy and Competition

Interestingly, just before filing the lawsuit, H&M seemed to adopt a strategy similar to Shein’s by significantly lowering its prices. H&M offers items as low as 1.70 dollars in the United States. The company aims to compete and attract customers with more competitive pricing. This move may be influenced by Shein’s success in the fast-fashion market. The legal battle between H&M and Shein has left the public torn about which side to support. It’s reminiscent of the Marvel Civil War, where both parties seem equally right and wrong.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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