Burgrill, a cutting-edge culinary startup that has redefined the way people experience food, announced today that it is seeking its first external fundraise to accelerate its growth and expansion plans. The bootstrapped brand has created a niche for itself in the mass-premium category through a focus on innovation & customization.
Burgrill has quickly risen to prominence by introducing a novel dining concept that fuses the traditional charm of a classic burger joint with modern culinary techniques and an emphasis on a personalized dining experience. With its mouth-watering gourmet burgers, handcrafted with premium ingredients and innovative flavours at affordable pricing, Burgrill has gained a loyal following of food enthusiasts and gastronomes. The brand offers a unique menu with equal vegetarian & non-vegetarian options across burgers, wraps, subs & salads.
“We’re thrilled to embark on this exciting journey as we seek to funding to fuel our expansion and enhance the Burgrill experience for our customers,” said Ankur Madan, CEO & Co-Founder, Burgrill. “Our unique concept has struck a chord with diners who are looking for more than just a meal — they want an immersive culinary adventure. This funding will enable us to introduce Burgrill to new markets. Thus, enhance our menu offerings, and invest in technology to further elevate our customer interactions. Client Associates Investment Banking team is advising us on this transaction “
The funding will be used to support key initiatives, including:
Expansion
Burgrill plans to open new flagship locations in high-traffic areas to attract a wider audience and provide more people with the opportunity to savor its exceptional burgers.
Menu Innovation
The company aims to continuously evolve its menu with inventive burger creations and exciting sides. Thus, staying ahead of culinary trends and surprising customers with delightful flavors.
Technology Integration
Burgrill plans to integrate technology solutions to enhance the ordering process, streamline operations, and improve the overall customer experience.
Team Growth
Expand its team of culinary experts, marketing professionals, and operations specialists to support its growth trajectory.
Burgrill’s commitment to sustainability and ethical sourcing is an integral part of its ethos. The company prides itself on sourcing ingredients locally whenever possible and minimizing its environmental footprint.
About Burgrill
Launched in 2016, Burgrill was conceptualized by three food fanatics to venture into an untapped segment of fast-food with healthier alternatives and became its pioneer in India. A homegrown QSR brand i.e., an amalgamation of the best that High-end Cafes and International QSR chains have to offer to their patrons but on a much healthier yet pocket-friendly budget. Burgrill launched over 49 outlets in more than 22 cities in India in the last eight years and intends to launch another 40 CoCo stores Pan India. The brand is rapidly growing in the northern states of the nation. And aims to capture t- key metros in the next 4-5 years. So far the business crossed 45 Crores in Brand Revenue whilst remaining completely Bootstrapped. It has registered double digit EBITDA Margins and is growing at 50% Y-o-Y.
