In preparation for the upcoming Asia Cup 2023, CrickPe, the fantasy cricket platform led by Ashneer Grover, has launched a new subscription service, CrickPe Pro. This move aims to provide users with an enhanced gaming experience while tapping into the excitement surrounding the cricket tournament.
CrickPe Subscription Plans with Zero Platform Fees
CrickPe Pro offers users the option to subscribe to two plans – a monthly pack priced at INR 200 and a yearly subscription costing INR 1,000. These plans eliminate the 10% platform fees on winnings, giving users access to the entire prize pool without any administrative charges. To activate the plans, users simply need to top up their in-app wallets.
Incentives and Benefits for Subscribers
Subscribers of CrickPe Pro will enjoy additional benefits, including the ability to ‘share’ their teams and receive an extra 5% on their winnings. While the exact details of this offering remain unclear, it adds an intriguing element to the subscription plans.
Strategy Amidst Growing Competition
The timing of the subscription plan launch coincides with the start of the biennial Asia Cup cricket tournament, suggesting that CrickPe aims to capitalize on the tournament’s high viewership. The move could also serve as a strategy to diversify the platform’s revenue streams. However, questions arise regarding whether the subscription plans will compensate for the potential loss of revenue due to the waived platform fees.
CrickPe Journey and Market Insights
Launched earlier this year, CrickPe is the creation of Ashneer Grover, his wife Madhuri Jain Grover, and Aseem Ghavri. The platform debuted shortly before the commencement of the Indian Premier League (IPL) in March. Despite being relatively new, the app has already amassed over 1 million downloads on Google Play Store.
This move by CrickPe comes as the Indian gaming industry faces challenges stemming from the government’s decision to impose a 28% goods and services tax (GST) on online gaming bets. While the industry has encountered setbacks, it remains a promising space. Reports project the Indian gaming market to grow from $2.6 billion in FY22 to $8.6 billion by FY27.
In a landscape of evolving user preferences and increasing competition, CrickPe’s subscription plans and strategic maneuvers stand as a testament to its commitment to offering a dynamic and engaging fantasy cricket experience.
