During Apple’s recent iPhone launch event, the company did not mention artificial intelligence (AI) even once, unlike other tech giants such as Microsoft, Google, and Amazon. Although Apple uses AI in its devices, it prefers to refer to it as machine learning and focuses on how it works in the background. Apple’s avoidance of explicitly mentioning AI could be a deliberate move to avoid any negative associations or skepticism surrounding the technology.
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Apple and the curious case of ‘skipping’ the hottest buzzword in tech
During Apple’s recent iPhone launch event, the company did not mention artificial intelligence (AI) even once, unlike other tech giants such as Microsoft, Google, and Amazon. Although Apple uses AI in its devices, it prefers to refer to it as machine learning and focuses on how it works in the background. Apple’s avoidance of explicitly mentioning AI could be a deliberate move to avoid any negative associations or skepticism surrounding the technology.
Disclaimer
We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.
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