TikTok launches “TikTok Shop” in the US: What this means for users and creators

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TikTok has launched TikTok Shop in the US, allowing users to buy products without leaving the app. The move aims to establish a new revenue stream and leverage TikTok’s cultural influence. The app now features a Shop button on the home screen and videos will contain a Shop button for some products. Creators can tag products in their videos, while brands can create their own portfolios. TikTok will provide logistics solutions and a secure checkout method. The platform may collect more user data, but TikTok emphasizes that data from US users is stored and managed in the country.

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TikTok launches “TikTok Shop” in the US: What this means for users and creators

TikTok has launched TikTok Shop in the US, allowing users to buy products without leaving the app. The move aims to establish a new revenue stream and leverage TikTok’s cultural influence. The app now features a Shop button on the home screen and videos will contain a Shop button for some products. Creators can tag products in their videos, while brands can create their own portfolios. TikTok will provide logistics solutions and a secure checkout method. The platform may collect more user data, but TikTok emphasizes that data from US users is stored and managed in the country.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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