Bengaluru-based Peping, a digital healthcare clinic focusing on gut health, has raised $400,000 in a fresh round of funding led by Better Capital, a Santa Clara-based India-focused early-stage venture firm with a portfolio of 200+ startups.
The round also saw participation from angel investors, including Kunal Shah, Sandeep Kumar Dinodiya, Ganesh Balakrishnan, and Shubham Mishra.
Through personalized and tailored care plans, Peping aims to transform the approach to treating these conditions by analyzing various factors, including lifestyle and test results, to diagnose and address the root causes of health issues.
What is the purpose of fundraising?
According to the startup, The funds acquired in this investment round will be allocated in advancing the product and technology infrastructure, fostering innovation and enhancing the efficiency of the platform.
Additionally, the startup plans to build a team with deep industry knowledge to further its mission.
What does Peping do?
Peping, established in 2022 by Chirag Maheshwari and Prateek Maheshwari, operates as a patient-centric care and management platform, offering dietary recommendations and interventions.
The startup is developing a digital clinic that provides solutions to manage dietary and lifestyle factors that contribute to conditions such as IBS, GERD, Gastritis, and Fatty liver.
It aims to transform the delivery of this vital aspect of treatment by implementing personalized care plans that scrutinize various aspects, including lifestyle and test results, to diagnose and target the underlying causes of health problems.
Why Better Capital Invested in Peping?
More than 30% of Indians experience Gastrointestinal disorders, with 67% of them grappling with conditions like IBS and GERD. This translates to a staggering 140 million individuals in India living with chronic gut health issues.
The surge in gut health issues represents a contemporary epidemic, primarily stemming from our sedentary lifestyles and suboptimal dietary choices, imposing significant strain on our digestive systems. This generation faces an elevated risk of developing severe gastric disorders, which can profoundly impact overall quality of life.
Peping said it aspires to establish itself as the preferred healthcare provider for addressing a wide range of gastric concerns, offering holistic solutions for a healthier and more fulfilling life.
Chirag Maheshwari, Co-Founder of Peping, said, “At Peping, we recognise that managing digestive health concerns can be a challenging and burdensome experience. That’s why our mission is to simplify and alleviate this process for you. Through our personalised approach, a dedicated team of healthcare experts, and a state-of-the-art technology platform, we are committed to delivering the utmost quality of care for gastrointestinal (GI) issues, making your journey towards better digestive health as smooth and stress-free as possible.
“The patient relief rate for functional gastric disorders in India stands at a low 5 per cent. Our ambitious goal is to elevate this rate to surpass 30% and establish a global benchmark in the field. I want to thank all our investors who believe in us and are instrumental in driving our mission forward,” Chirag said.
“Gut health is one of the most widespread health issues in India and it requires a team with an undivided focus on creating a truly full stack solution. Chirag and Prateek came to the same conclusion through their own experience with close family members. We are glad to be founding stage partners in their journey of building Peping into a premier gut care brand over the next decade”, said Vaibhav Domkundwar of Better Capital, an early backer of breakout companies across sectors.
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