Ethnic wear brand Soch has accomplished a remarkable feat in the fiscal year 2022-2023 by exceeding the Rs 400 crore mark in top-line revenue. In the previous year, Soch inaugurated 18 new stores and has ambitious plans to double that number in the current year. As of August 2022, the brand had already expanded its footprint to over 150 stores, spanning across more than 60 cities. Furthermore, its e-commerce platform now serves customers in over 30,000 pin codes.
Soch has also witnessed substantial growth in its online business, with an impressive 125% surge in revenue, soaring from Rs 19 crore to Rs 44 crore. The brand’s recent innovation, the Omni-channel approach, has introduced digital tablets within its stores to enhance the shopping experience.
Vinay Chatlani, CEO of Soch, attributed the company’s success to the unwavering dedication and hard work of the entire Soch team. He shared the brand’s vision of reaching the Rs 1,000 crore milestone within the next 3-4 years
