During the trial between Google and the US Justice Department, it was revealed that Microsoft considered selling Bing Search to Apple to ensure it becomes the default search engine on iPhones. However, the talks ended at an exploratory stage as Apple already has a lucrative deal with Google. The US Department of Justice estimates that Apple has earned close to $7 billion from this deal. Apple had little interest in acquiring Bing due to its deal with Google and concerns about Bing’s quality compared to Google Search.
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Microsoft wanted to sell Bing Search to Apple, here’s why it never happened
During the trial between Google and the US Justice Department, it was revealed that Microsoft considered selling Bing Search to Apple to ensure it becomes the default search engine on iPhones. However, the talks ended at an exploratory stage as Apple already has a lucrative deal with Google. The US Department of Justice estimates that Apple has earned close to $7 billion from this deal. Apple had little interest in acquiring Bing due to its deal with Google and concerns about Bing’s quality compared to Google Search.
Disclaimer
We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.
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