Microsoft wanted to sell Bing Search to Apple, here’s why it never happened

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During the ongoing trial between Google and the US Justice Department, it has been revealed that Microsoft considered selling Bing Search to Apple. The reason behind this was to make Bing the default search engine on iPhones, as currently, Apple has a deal with Google for this. However, talks between Microsoft and Apple ended at an exploratory stage. Apple was not interested in acquiring Bing due to its deal with Google and concerns about Bing’s quality compared to Google Search.

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Microsoft wanted to sell Bing Search to Apple, here’s why it never happened

During the ongoing trial between Google and the US Justice Department, it has been revealed that Microsoft considered selling Bing Search to Apple. The reason behind this was to make Bing the default search engine on iPhones, as currently, Apple has a deal with Google for this. However, talks between Microsoft and Apple ended at an exploratory stage. Apple was not interested in acquiring Bing due to its deal with Google and concerns about Bing’s quality compared to Google Search.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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