BOULT, India’s fastest-growing wearable brand, is making a strategic move into offline retail markets in 13 states across the country. This expansion is part of BOULT’s ambitious growth plan, driven by its exceptional success in the wearable technology market. The brand aims to bring its premium audio and wearable products closer to consumers, tech enthusiasts, and fitness lovers, emphasizing its commitment to redefine user experiences.
BOULT’s foray into offline retail spans Gujarat, Tamil Nadu, Karnataka, Maharashtra, Madhya Pradesh, Telangana, Bihar, Kolkata, Jodhpur, Jalandhar, Kashmir, and Jammu, strategically covering diverse regions.
The initial phase of expansion will establish a strong network of over 2500 offline stores, with plans for further growth in the second phase. These retail outlets not only showcase BOULT’s diverse product range, which includes neckbands, smartwatches, and various earbuds, but also offer customers a chance to experience BOULT’s quality and innovation up close at their nearest stores.
Varun Gupta, Co-Founder of BOULT, expressed his enthusiasm for the brand’s offline expansion, stating, “We are excited to bring BOULT’s innovative audio and wearable products to communities all over India. Our commitment to providing exceptional audio experiences drives us forward. This expansion marks a significant milestone in our journey, and the tremendous response from our customers motivates us to work even harder to meet their needs. Consumers can now easily walk into BOULT-present stores to experience our products firsthand. We look forward to achieving more milestones in the near future.”
In this initial phase, BOULT has partnered with 2500+ offline stores, including prominent National Large Format Retailers (LFRs) like Reliance Digital and regional LFRs like SS Mobile, Poojara, Phonewale, Poorvika, Chennai Mobiles, Supreme, Big C, Happy, and others. These retail leaders are known for their commitment to offering top-quality products, ensuring that BOULT’s innovative tech solutions are readily available to a wide audience.
BOULT’s journey, which began in 2017 with a focus on e-commerce, has now evolved to cater to the diverse needs of consumers across India. The expansion into offline retail underscores BOULT’s dedication to reaching customers from all walks of life. In just six years, BOULT has risen to become one of India’s fastest-growing wearable brands. The brand’s online success is characterized by impressive sales figures and over 2 million 4+ star ratings on leading e-commerce platforms. BOULT has claimed the #2 position in market share in the audio industry and a remarkable #4 ranking in the Indian smartwatches sector in less than eight months. The brand maintains a consistent 100% year-over-year growth rate.
Furthermore, BOULT has established a robust presence across leading online channels, including Amazon, Flipkart, Myntra, Tata CLiQ, Nykaa, and Paytm, and has expanded its reach to international markets in Europe, the UK, and the US.