Paris Hilton has partnered with Elon Musk’s social media platform X to create original video content programs, including live shopping experiences. X will handle brand sponsorships and promote Hilton’s activities. The partnership will last for two years and is separate from X’s other content creator payout programs. Hilton has been trying to popularize the hashtag #Sliving, a combination of “slaying” and “living,” for the past four years. The deal with X could help boost its popularity.
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X is giving Paris Hilton a special deal to post on the platform: All the details

Paris Hilton has partnered with Elon Musk’s social media platform X to create original video content programs, including live shopping experiences. X will handle brand sponsorships and promote Hilton’s activities. The partnership will last for two years and is separate from X’s other content creator payout programs. Hilton has been trying to popularize the hashtag #Sliving, a combination of “slaying” and “living,” for the past four years. The deal with X could help boost its popularity.
Disclaimer
We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.
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