FMCG company Hindustan Coca-Cola Beverages, a subsidiary of The Coca-Cola Company, today said it has signed a Memorandum of Understanding (MoU) with the Government of Tamil Nadu, under the Naan Mudhalvan scheme, to skill 5,000 individuals through a sales and marketing training program.
The strategic partnership will be executed over a period of 1 year, in partnership with the Tamil Nadu Skill Development Corporation (TNSDC), the release notes.
The program will intensive learning experience
The program will include a diverse range of participants, from recent graduates to students currently pursuing their degrees and college dropouts aged 18 and above. Structured over three months, the program will consist of a comprehensive 30-hour curriculum and will provide the participants with an intensive learning experience, combining 6 hours of direct face-to-face interactions and 24 hours of engaging online sessions.
HCCBPL will serve as the main point of contact for TNSDC, oversee orientation and awareness sessions, ensure electronic provision of program materials, and conduct both face-to-face and online training sessions.
Facilitating interactions with industry experts
It will also facilitate interactions with industry experts, provide online platforms, conduct assessments, and connect learners with local industries and entrepreneurial opportunities – at zero cost to the aspirants.
Meanwhile, TNSDC will introduce learners to HCCB and its programs, aid with orientation sessions, and ensure the availability of infrastructure like computer labs and classrooms. They will also monitor program attendance and provide assistance with assessments.
Himanshu Priyadarshi, Chief Public Affairs, Communications and Sustainability Officer at HCCB, said, “Our longstanding association with Tamil Nadu, has always been a cherished one. The state is home to one of our oldest factories and over the years, we have taken pride in contributing to its growth. Now, we are elated to play a role in upskilling its vibrant youth. We remain committed to partnering with the state, ensuring that the young minds are well-equipped and primed to excel in the dynamic realm of sales and marketing.”
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