Advanced logistics technology company iThink Logistics has partnered with the India Post with the aim of to reshaping the landscape of last-mile delivery.
Providing benefits to startups
According to the company’s statement, The strategic partnership will benefit direct-to-consumer (D2C) startups and small and medium businesses (SMBs) across the country and will empower D2C businesses to extend their reach beyond urban hubs.
The E-commerce penetration rates in tier 2 and tier 3 cities stood at an impressive 21.4% and 41.5% respectively in 2022. While marketplace giants like Flipkart, Myntra, and Meesho have established a strong foothold in these regions, independent e-commerce brands often grapple with the challenge of limited serviceability.
The partnership aims to transform logistics operations
The partnership between iThink Logistics and India Post will be focused on transforming logistics operations by merging iThink Logistics’ advanced technology and swift services with India Post’s unmatched reach, including the country’s most remote areas.
The collaboration, offering both extensive accessibility and technological advancement, is vital for Direct-to-Consumer (D2C) companies aiming to succeed in the current rapid business climate, the company said.
“We are truly excited about this groundbreaking partnership with India Post. Our collaboration symbolizes the fusion of vision and innovation, where we harness the power of technology and the extensive reach of India Post to propel Direct-to-Consumer startups and small and medium businesses into a new era of logistical excellence. With this alliance, we are not only bridging geographical gaps but also empowering businesses of all sizes to embrace the full potential of E-commerce, transforming the way products reach customers and redefining customer experiences.” – “Ms. Zaiba Sarang, Co-Founder of iThink Logistics”
Making delivery affordable
The collaboration between iThink Logistics and India Post aims to enhance delivery affordability, particularly in rural regions with underdeveloped logistics infrastructure.
India Post contributes its widespread network and seasoned experience, while iThink Logistics brings technological proficiency to the table, aiming for service efficiency and customer satisfaction. With the surge in shipment volumes, logistical inquiries, such as ‘WISMO’ (Where Is My Order?), may elevate post-purchase customer anxiety.
iThink Logistics’ technology seeks to address this, intending to provide proactive customer support and potentially improve the overall shopping experience.
“India Post is immensely proud to join hands with iThink Logistics in this transformative endeavor. Our legacy of service, built over decades, combined with iThink Logistics’ forward-thinking technological prowess, heralds a new era in the logistics industry. This collaboration is a fusion of tradition and innovation, and it opens up exciting new opportunities to reach every touchpoint in India. Our nationwide network, spanning the length and breadth of the nation, is the ideal complement to iThink Logistics’ state-of-the-art solutions.” – “Shri Amitabh Singh, PMG, Mails and BD, Maharashtra Postal Circle at India Post”
What are the offerings of iThink Logistics?
iThink Logistics is an end-to-end multiple courier aggregator shipping platform for D2C Brands which services to 26,000+ pin codes in India.
The company provides an online portal that can be linked with marketplaces or online stores through APIs (for importing orders) and has a built-in channel that connects with multiple renowned courier partners.
Also Read:
AI conversation media platform Bobble AI appoints Ravi Shharma as its CBO