Report: Lucknow and Jaipur Lead Online Shopping Surge in Tier III Cities.

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A report by Ecom Express and ISB highlights the growing trend of online shopping in tier III cities in India, with cities like Lucknow and Jaipur leading the way. The study also revealed that emerging tier III cities such as Port Blair, Salur, Kakching, Nagaur, Kondapi, Panchkula, and Berhampur are experiencing a surge in online shopping activities.

The report indicates that approximately 70% of online purchases in these regions consist of clothing, fashion accessories, skincare, and makeup products. Cash on delivery (CoD) payment options have gained popularity among these shoppers.

Online shopping activity is on the rise in smaller towns, with Port Blair’s online shopping activity being 1/20th of Delhi’s. Furthermore, the survey shows variations in shopping preferences, such as Gurugram having three times more purchases of top wear.

Avik Sarkar, Lead Researcher at ISB Institute of Data Science, emphasized the exponential growth of e-commerce, especially in smaller Indian cities. He said, “Ecommerce is growing at an exponential rate, with a notable surge in demand from smaller cities in India. Combine this with the widespread penetration of the internet across our geography, and infuse this ecosystem with the convenience of digital payments, and the stage for unprecedented success in this sector is set.”

Growth hotspots like Kolhapur, Jammu, and Azamgarh contribute significantly to the volume of online orders, indicating that online shopping is expanding rapidly, particularly in areas with limited physical retail outlets.

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Dipanjan Banerjee, Chief Business Officer at Ecom Express, highlighted the significance of the report in guiding online sellers and direct-to-consumer. He stated, “This report signifies the strengths needed by online sellers and D2C brands to reach growing online consumers beyond typical metros as well as successful vectors such as CoD handling, data-sciences-led consumer insights, and categories that are evolving across growing hotspots in the country to make impactful expansion plan by retailers and online sellers.”

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Report: Lucknow and Jaipur Lead Online Shopping Surge in Tier III Cities.

A report by Ecom Express and ISB highlights the growing trend of online shopping in tier III cities in India, with cities like Lucknow and Jaipur leading the way. The study also revealed that emerging tier III cities such as Port Blair, Salur, Kakching, Nagaur, Kondapi, Panchkula, and Berhampur are experiencing a surge in online shopping activities.

The report indicates that approximately 70% of online purchases in these regions consist of clothing, fashion accessories, skincare, and makeup products. Cash on delivery (CoD) payment options have gained popularity among these shoppers.

Online shopping activity is on the rise in smaller towns, with Port Blair’s online shopping activity being 1/20th of Delhi’s. Furthermore, the survey shows variations in shopping preferences, such as Gurugram having three times more purchases of top wear.

Avik Sarkar, Lead Researcher at ISB Institute of Data Science, emphasized the exponential growth of e-commerce, especially in smaller Indian cities. He said, “Ecommerce is growing at an exponential rate, with a notable surge in demand from smaller cities in India. Combine this with the widespread penetration of the internet across our geography, and infuse this ecosystem with the convenience of digital payments, and the stage for unprecedented success in this sector is set.”

Growth hotspots like Kolhapur, Jammu, and Azamgarh contribute significantly to the volume of online orders, indicating that online shopping is expanding rapidly, particularly in areas with limited physical retail outlets.

Exciting news! We’re now on WhatsApp Channels too.  Subscribe today by clicking the link and stay updated with the latest insights in the startup ecosystem! Click here!

Dipanjan Banerjee, Chief Business Officer at Ecom Express, highlighted the significance of the report in guiding online sellers and direct-to-consumer. He stated, “This report signifies the strengths needed by online sellers and D2C brands to reach growing online consumers beyond typical metros as well as successful vectors such as CoD handling, data-sciences-led consumer insights, and categories that are evolving across growing hotspots in the country to make impactful expansion plan by retailers and online sellers.”

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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