Udaipur-based fashion e-commerce brand, Beyoung, has unveiled popular YouTuber Bhuvan Bam as its inaugural brand ambassador. This strategic collaboration is launched alongside the campaign ‘Ab Bano Roz Stylish,’ designed to captivate the young and vibrant audience that follows this social media influencer, and to introduce them to Beyoung’s trendy clothing line.
Taking to Instagram, Bhuvan Bam shared a promotional video, exclaiming, “Basic styles se latest fashion tak, sab Beyoung pe milega. Toh doston, mujhe toh mera Everyday Fashion Partner mil gaya, ab aapki bari” (From basic styles to the latest fashion, you’ll find everything on Beyoung. So, my Everyday Fashion Partner has been found, now it’s your turn).
This collaboration aims to blend Bhuvan Bam’s distinctive fashion sense with Beyoung’s dynamic collection, which serves as a reflection of the thoughts, personalities, and choices of young souls.
“The brand’s commitment to innovation truly shines in their approach to fashion, and their style range is a must for everyday fashion,” commented Bam on this exciting partnership.
Shivam Soni, founder and CEO of Beyoung, expressed his enthusiasm for this venture, stating, “This partnership is all about mixing creativity, style, and relatability to inspire young folks, set fashion trends, and make fashion accessible to everyone. We’re excited to have you join us in this journey as we team up to help you show your personal style every day.”
Established in 2018 by Shivam, Shivani Soni, Sakshi Soni, and Shankar Mali, Beyoung is a venture capital-backed fashion brand that caters to the youth demographic with a wide array of clothing, including shirts, t-shirts, joggers, chinos, jeans, and pants.
In April of this year, the brand secured a funding of Rs 40 crore from revenue-based financing startup Klub, aimed at geographical expansion, enhancing marketing strategies, and improving logistics. This collaboration with YouTube sensation Bhuvam Bam appears to be a strategic move to harness this funding for influencer marketing.
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The partnership between Beyoung and Bhuvan Bam is set to create ripples in the world of fashion, offering a vibrant and relatable style to the dynamic youth of today.