MarketForce exits three markets, set to launch a social commerce spinout

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Kenyan B2B e-commerce company MarketForce has shut down operations in three of its five markets in Africa and is in the early stages of launching a social commerce spinout. TechCrunch has learned that MarketForce’s super-app dubbed RejaReja, which enables informal retailers (mom-and-pop stores) to order fast moving consumer goods (FMCGs) directly from distributors and manufacturers […]

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MarketForce exits three markets, set to launch a social commerce spinout

Kenyan B2B e-commerce company MarketForce has shut down operations in three of its five markets in Africa and is in the early stages of launching a social commerce spinout. TechCrunch has learned that MarketForce’s super-app dubbed RejaReja, which enables informal retailers (mom-and-pop stores) to order fast moving consumer goods (FMCGs) directly from distributors and manufacturers […]

© 2023 TechCrunch. All rights reserved. For personal use only.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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