Apple pulls its ads from X after Musk’s antisemitic posts

Share via:

Illustration: The Verge

Apple has reportedly followed IBM by pulling advertising from X, formerly Twitter, as the platform’s owner Elon Musk made posts agreeing with antisemitic conspiracy theories, supporting white pride, and continued a fight with the Anti-Defamation League.

Axios cites unnamed sources in a report that Apple is pausing advertising on X, and the list is growing — later on Friday, the New York Times reported Disney would pause advertising on X, while CNBC noted the same for Warner Bros. Discovery. Paramount and Comcast / NBCUniversal have paused their ads as well, Axios says in a separate report.

The nonprofit Media Matters highlighted his statements yesterday, as well as advertisements from corporations that X placed next to pro-Nazi and pro-Hitler content. When IBM froze its advertising on Thursday, the company issued a statement to The Verge saying it would investigate “this entirely unacceptable situation.”

At least two other organizations have halted ads today, too. Bloomberg reports Lionsgate “has suspended all advertising on X, effective immediately,” and Politico said that the European Commission sent an internal message to leaders noting it has stopped advertising there due to “widespread concerns relating to the spread of disinformation.”

Sources tell The Verge’s Alex Heath that Apple has been one of the largest advertisers on the platform. It routinely purchased ads promoting new products and bought custom “hashflag” emoji animations for high-profile events that would change the reaction of the like button on tagged posts. Elon Musk

In a September interview with CBS Sunday Morning, Apple CEO Tim Cook addressed the company’s continued relationship with X, saying, “there are some things about it I don’t like,” and calling antisemitism abhorrent. He also said that Apple is constantly thinking about the decision to advertise on X but, at that time, gave no hints about plans to stop.

Update November 17th, 8:40PM ET: Added report that Paramount and Comcast / NBCUniversal have paused advertising on X.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

Popular

More Like this

Apple pulls its ads from X after Musk’s antisemitic posts

Illustration: The Verge

Apple has reportedly followed IBM by pulling advertising from X, formerly Twitter, as the platform’s owner Elon Musk made posts agreeing with antisemitic conspiracy theories, supporting white pride, and continued a fight with the Anti-Defamation League.

Axios cites unnamed sources in a report that Apple is pausing advertising on X, and the list is growing — later on Friday, the New York Times reported Disney would pause advertising on X, while CNBC noted the same for Warner Bros. Discovery. Paramount and Comcast / NBCUniversal have paused their ads as well, Axios says in a separate report.

The nonprofit Media Matters highlighted his statements yesterday, as well as advertisements from corporations that X placed next to pro-Nazi and pro-Hitler content. When IBM froze its advertising on Thursday, the company issued a statement to The Verge saying it would investigate “this entirely unacceptable situation.”

At least two other organizations have halted ads today, too. Bloomberg reports Lionsgate “has suspended all advertising on X, effective immediately,” and Politico said that the European Commission sent an internal message to leaders noting it has stopped advertising there due to “widespread concerns relating to the spread of disinformation.”

Sources tell The Verge’s Alex Heath that Apple has been one of the largest advertisers on the platform. It routinely purchased ads promoting new products and bought custom “hashflag” emoji animations for high-profile events that would change the reaction of the like button on tagged posts. Elon Musk

In a September interview with CBS Sunday Morning, Apple CEO Tim Cook addressed the company’s continued relationship with X, saying, “there are some things about it I don’t like,” and calling antisemitism abhorrent. He also said that Apple is constantly thinking about the decision to advertise on X but, at that time, gave no hints about plans to stop.

Update November 17th, 8:40PM ET: Added report that Paramount and Comcast / NBCUniversal have paused advertising on X.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

Website Upgradation is going on for any glitch kindly connect at office@startupnews.fyi

More like this

1trepreneur – A Startup Community Where Founders Help Founders

Founded in July 2023, 1trepreneur is a yu89drapidly growing...

Philippine fintech firm Salmon secures $30m

This financing round saw participation from the International...

Why OpenAI o1 Sucks at Coding

While the OpenAI’s o1 series of models is...

Popular

Upcoming Events

Startup Information that matters. Get in your inbox Daily!