FMCG Major PriyaGold Enters D2C Space With Launch Of Its Website

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FMCG major PriyaGold on Thursday (November 23) announced its entry into the D2C space with the launch of its website. 

In a statement, PriyaGold said its platform offers various products, including chocolates, biscuits, and gift hampers, to cater to diverse customer preferences and budgets. 

Launched in 1994, PriyaGold is the umbrella brand of Surya Food & Agro Ltd. and is primarily known for its premium biscuits range. 

Commenting on the development, director of PriyaGold, Mannas Agarwwal said, “Our D2C website embodies our commitment to quality and affordability, offering combo deals, discounts, and free gifts. What sets us apart is the power of personalisation – customers can select their favourite products in our offers, ensuring a tailored experience. From coffee and tea lovers to festival-themed hampers, we have a range of choices.” 

Besides offline channels, PriyaGold also sells its products via online platforms such as Amazon and BigBasket.

In the FMCG market, PriyaGold competes with giants like Britannia Industries, Parle Products, and Cremica. 

It is pertinent to note that the rapid evolution of consumer lifestyles and the emergence of new snacking habits have become key drivers of FMCG market’s growth in India. 

Meanwhile, the number of D2C brands in the country have surged over the last few years due to increasing internet penetration and improving access to smartphones. This has resulted in FMCG companies entering the ecommerce market and even acquiring stake in various D2C brands to reach a wider audience.

Earlier this year, FMCG major Marico acquired a 58% stake in D2C nutrition brand Plix. ITC has also acquired stakes in multiple D2C startups, including Mother Sparsh and Yoga Bar

As per a report by the India Brand Equity Foundation (IBEF), the Indian FMCG sector is projected to reach a market size of $220 Bn by 2025. 

The post FMCG Major PriyaGold Enters D2C Space With Launch Of Its Website appeared first on Inc42 Media.

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We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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FMCG Major PriyaGold Enters D2C Space With Launch Of Its Website

FMCG major PriyaGold on Thursday (November 23) announced its entry into the D2C space with the launch of its website. 

In a statement, PriyaGold said its platform offers various products, including chocolates, biscuits, and gift hampers, to cater to diverse customer preferences and budgets. 

Launched in 1994, PriyaGold is the umbrella brand of Surya Food & Agro Ltd. and is primarily known for its premium biscuits range. 

Commenting on the development, director of PriyaGold, Mannas Agarwwal said, “Our D2C website embodies our commitment to quality and affordability, offering combo deals, discounts, and free gifts. What sets us apart is the power of personalisation – customers can select their favourite products in our offers, ensuring a tailored experience. From coffee and tea lovers to festival-themed hampers, we have a range of choices.” 

Besides offline channels, PriyaGold also sells its products via online platforms such as Amazon and BigBasket.

In the FMCG market, PriyaGold competes with giants like Britannia Industries, Parle Products, and Cremica. 

It is pertinent to note that the rapid evolution of consumer lifestyles and the emergence of new snacking habits have become key drivers of FMCG market’s growth in India. 

Meanwhile, the number of D2C brands in the country have surged over the last few years due to increasing internet penetration and improving access to smartphones. This has resulted in FMCG companies entering the ecommerce market and even acquiring stake in various D2C brands to reach a wider audience.

Earlier this year, FMCG major Marico acquired a 58% stake in D2C nutrition brand Plix. ITC has also acquired stakes in multiple D2C startups, including Mother Sparsh and Yoga Bar

As per a report by the India Brand Equity Foundation (IBEF), the Indian FMCG sector is projected to reach a market size of $220 Bn by 2025. 

The post FMCG Major PriyaGold Enters D2C Space With Launch Of Its Website appeared first on Inc42 Media.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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