Wellify, Piramal’s Consumer Product Division’s D2C health and wellness platform, has recently joined the ONDC Network, aiming to expand its reach and leverage the network’s scale. Through this integration, Wellify’s range of products, including Lacto Calamine, Littles, CIR, Tri-Activ, Women’s intimate health range, and Tetmosol, becomes accessible across various buyer apps within the rapidly evolving ONDC Network.
T Koshy, CEO and MD of ONDC, expressed, “Wellify joining the ONDC Network represents a key step in India’s health and wellness landscape. This collaboration opens the doors to a healthier and more accessible future for all.”
Nitish Bajaj, CEO of Piramal CPD, highlighted, “As a company that is always looking to innovate and disrupt the market, joining the ONDC Network will help Wellify achieve additional scale. This integration will help us widen our reach, be easily accessible to consumers across the country and provide them with our innovative range of products.”
Girish Ramachandra, CEO of Shopalyst, added, “We are excited to collaborate with Piramal Group in their journey to join and thrive on the ONDC Network. We believe in the transformative potential of ONDC for brands to get discovered by consumers and grow their online sales.”
Over the past 18 months, Wellify has shown substantial growth, witnessing a 10x increase in order volume and a 20x expansion in its consumer base. The platform’s unique capabilities, such as no minimum order value and serviceability across 25,000+ pin codes, have contributed significantly to its growth. Wellify aims to contribute 10% to the overall e-commerce revenue of Piramal CPD by FY24.
