The recently-concluded ICC Cricket World Cup 2023 did not have the same impact on Indian telecom companies as the IPL 2023. While the World Cup boosted mobile data usage by over 4% sequentially for Reliance Jio, Airtel, and Vodafone-Idea, it only resulted in a modest 1% revenue growth. This is because consumers tend to have unused data, making it unlikely for them to upgrade to higher value plans. In contrast, the IPL 2023 significantly increased data usage levels in the fiscal first quarter for telcos, with Reliance Jio and Airtel reporting sequential growth in average monthly data usage per user.
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What IPL did for Reliance Jio, Airtel and Vodafone-Idea that Cricket World Cup ‘could not’
The recently-concluded ICC Cricket World Cup 2023 did not have the same impact on Indian telecom companies as the IPL 2023. While the World Cup boosted mobile data usage by over 4% sequentially for Reliance Jio, Airtel, and Vodafone-Idea, it only resulted in a modest 1% revenue growth. This is because consumers tend to have unused data, making it unlikely for them to upgrade to higher value plans. In contrast, the IPL 2023 significantly increased data usage levels in the fiscal first quarter for telcos, with Reliance Jio and Airtel reporting sequential growth in average monthly data usage per user.
Disclaimer
We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.
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