HRX, India’s first homegrown fitness brand co-founded by Bollywood star Hrithik Roshan and Exceed Entertainment, partnered with EatFit to launch HRX Cafe.
Located in Palladium, Lower Parel, Mumbai, the cafe’s inauguration attracted a large crowd, eager to see the new venture that promises to revolutionize healthy eating in the city.
The philosophy behind HRX Cafe
Afsar Zaidi, CEO of HRX, expressed his enthusiasm at the opening, emphasizing that the HRX Cafe is more than just a food outlet. It represents a movement towards empowering people with dietary choices that support their fitness goals. “It’s a testimony to our commitment to helping everyday athletes become their best selves,” Zaidi stated.
Strategic partnership with Curefoods
The HRX Cafe is a collaborative effort between HRX and Curefoods. Ankit Nagori, Founder & CEO of Curefoods, shared his excitement about the partnership. “This collaboration is a fusion of fitness, wellness, and culinary excellence,” Nagori remarked. He highlighted the cafe’s aim to nourish both body and soul, combining the energy of fitness with the joy of great food.
Focused on Health and Taste
The HRX Cafe offers a menu designed to cater to health-conscious individuals and fitness enthusiasts. It features high-protein breakfast items, customizable salads, super bowls, and wholesome grab-and-go snacks. The cafe emphasizes protein-rich offerings to inspire and support a balanced, active lifestyle. A unique aspect of the HRX Cafe is its commitment to incorporating various millets into the recipes, focusing on Quinoa, Millet, and Black Rice, allowing patrons to make conscious dietary choices aligned with their fitness goals.
Expanding the HRX Cafe experience
The opening of the Mumbai store marks the beginning of HRX’s mission to establish HRX Cafes in various locations by the year’s end. The expansion reflects the brand’s dedication to nurturing a community of health-conscious individuals. The HRX Cafe aspires to be a culinary destination for those seeking clean and wholesome nutrition in their daily eating routines, setting a new standard in the fusion of fitness and dining.
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