Karnataka-based natural skincare startup Phases, specializing in products for tweens and teens, has recently raised Rs 30 Lakhs in angel funding through Phases’ participation in the ‘Indian Angels’ show, streamed on the OTT platform JioCinema.
The investment, representing a 20% equity stake, comes from Aparna Thyagarajan, co-founder and chief product officer of Shobitam Inc.
What does Phase do?
Founded in 2021 by Sannjana Raghu Amberkar and her husband Raghu Amberkar, Phases was born out of a need for safe and non-toxic skincare options for adolescents.
The brand empowers tweens and teens with confidence and healthy skin, focusing on sustainability and meticulous product formulation. Phases’ products, including popular items like Splash (a gel cleanser) and Poise (a moisturizer), are plant-based, vegan, cruelty-free, and free from toxic chemicals and synthetic fragrances.
The funding journey on Indian Angels
During the Indian Angels show, Sannjana Raghu Amberkar presented Phases’ unique positioning in the teen-and-tween skincare segment. Her compelling narrative and the brand’s commitment impressed the panel of angel investors. Sannjana received two investment offers, ultimately accepting the more favorable deal from Aparna Thyagarajan.
What is the purpose of fundraising?
The raised funds will be channelled into various strategic areas, including product development, customer experience optimization, marketing, brand visibility, growth, and expansion. The startup aims to establish itself as a leading player in India’s teen-and-tween skincare market.
The funding is also expected to open doors for strategic partnerships and enhance the brand’s market positioning.
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