Wellness and hygiene startup, Pee Safe, diversifies its product line with the launch of the Pee Safe Portable Jet Spray, a convenient and travel-friendly solution for personal hygiene.
In a strategic move to enhance personal hygiene on the go, Pee Safe, a prominent wellness and hygiene startup, has unveiled its latest product, the Pee Safe Portable Jet Spray. This battery-operated jet spray is designed to cater to the needs of travelers, students, infants, and campers, offering a clean and portable solution for maintaining personal hygiene.
Vikas Bagaria, Founder and CEO of Pee Safe, shared his insights on the new product, stating, “All our products are to create awareness amongst Indians to not compromise on personal hygiene, no matter where they are. The Pee Safe Portable Jet Spray is no different. When traveling, particularly in foreign countries, it can be difficult to find a jet spray. Our travel size bidet is clean, easy to carry and has adjustable water pressure.”
The Portable Jet Spray is user-friendly, requiring users to fill it with clean water. The bidet features control buttons to adjust water pressure, while the nozzle and water pressure can be manually positioned according to the user’s preference. The nozzle is designed for easy cleaning after each use, ensuring a hygienic experience. Each Portable Jet Spray comes with a shelf life of five years.
With a vision to capitalize on the growing demand for portable bidets, Pee Safe aims to establish an early mover advantage in the market, especially in India, witnessing a surge in travelers and campers. The portable bidet category is predicted to see substantial growth, reaching an estimated $1.2 billion by 2030. Key drivers for this surge include the eco-friendly and hygienic alternative to toilet paper, reduced irritation, and a focus on thorough cleansing. As individuals become more health-conscious, the appeal of bidets for improved personal hygiene, coupled with their convenience and portability, is expected to drive market growth.
Pee Safe, under the ownership of Redcliffe Hygiene Pvt Ltd, has been a trailblazer in the personal hygiene sector since its launch in 2013. From toilet seat sanitizers to reusable sanitary pads and menstrual cups, Pee Safe has developed a diverse range of products. Vikas and Srijana Bagaria, the founders of Pee Safe, initially launched the brand to address the increased risk of urinary tract infections among women, introducing the revolutionary product— a toilet seat sanitizer.
The startup, currently offering over two dozen products in grooming, personal hygiene, and wellness, has witnessed remarkable growth with a Compound Annual Growth Rate (CAGR) of 100% over the past five years. Pee Safe’s products are available in more than 15,000 retail stores across 70+ cities, establishing its presence as a leading personal hygiene brand in India.
