- ByStartupStory | February 7, 2024
In a surprising move, Tata Digital, the superapp from Tata Sons, announced on Tuesday the appointment of Naveen Tahilyani as the Chief Executive Officer (CEO) and Managing Director (MD). Tahilyani will replace Pratik Pal, who has been at the helm since the Tata group’s entry into digital commerce and the creation of the Tata Neu superapp.
Currently serving as the CEO and MD of Tata AIA Life Insurance Company, Tahilyani is praised by Tata Digital for his strong understanding of the Indian consumer landscape and extensive experience in the financial services sector. He is known for driving innovation, fostering collaboration, and achieving operational excellence.
- Chandrasekaran, Chairman of Tata Sons, expressed gratitude to Pratik Pal for his significant contribution to Tata Digital and welcomed Naveen Tahilyani to the team. He highlighted Tahilyani’s strong understanding of the consumer domain and successful leadership track record, wishing him success in his new role.
Naveen Tahilyani is set to assume his new position on February 19, 2024. While Tahilyani takes over as CEO and MD, Pratik Pal will continue to be associated with the company. Tata Digital stated that Pal’s expertise and contributions will ensure continuity and add value to the organization.
Pal’s departure comes at a crucial juncture for Tata Digital as it aims to establish itself in the digital ecommerce space. Despite efforts to gain market share, the company has witnessed several exits in recent times. It currently has 90 million Neupass members.
“Tata Digital is yet to make its presence felt in the digital commerce space. Tahilyani brings the required consumer focus that is required in a digital commerce company,” said a source familiar with the matter.
The company’s expansion plans include venturing into financial services, travel and events, such as wedding services, and beauty and cosmetics. The appointment of Naveen Tahilyani reflects Tata Digital’s commitment to driving growth and innovation in the digital space.
