Brave Browser seeks sharp increase in take-up after EU change

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One change Apple made in iOS 17.4 has resulted in a notable increase in the number of iPhone owners choosing to install the Brave Browser app to use in place of Safari.

The EU’s Digital Markets Act (DMA) required Apple to prompt European iPhone users to choose their default browser, with its own Safari app merely listed as one of the options …

EU iPhone owners are now asked to choose

While iPhone owners have been theoretically able to choose their preferred web browser since iOS 14, it wasn’t much of a choice. That’s because Apple insisted that all browsers had to use its own WebKit API.

That ensured that competing browsers couldn’t do anything to impact security of privacy, but it also meant that they couldn’t offer faster speeds, or features not available in Safari. The EU required Apple to drop the WebKit requirement, and also to proactively present users with a choice of browser when they first set up their device.

We first learned back in January how Apple would comply with the requirement.

lockquote class=”wp-block-quote”>

Apple is making major changes to how web browsers can operate on iPhone for customers in the EU. iOS 17.4 will introduce the option to set your preferred default browser when you initially launch Safari, and browser makers will be able to use other browser engines.

lockquote>

The list of browsers offered to users includes Chrome, DuckDuckGo, Edge, Firefox, and Brave.

Brave Browser take-up increases notably

Bleeping Computer spotted a tweet by Brave about the impact of the change.

lockquote class=”twitter-tweet” data-width=”500″ data-dnt=”true”>

Why did Apple and Google make it hard to switch default browsers for so many years?

Because it’s a powerful way to block competitors.

Just look at what happened to Brave installs on iPhone in the EU when Apple rolled out a new default browser choice screen on March 6th: pic.twitter.com/Wefz4mCHGi

— Brave Software (@brave) March 12, 2024 lockquote>

The graph shows daily installs shoot up from below 8k to around 11k in just a few days.

Images: Brave / Rubaitul Azad on Unsplash

FTC: We use income earning auto affiliate links. More.





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We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

Editorial Team
StartupNews.fyi is a leading global startup and technology media platform known for its end-to-end coverage of the startup ecosystem across India and key international markets. Launched with the vision of becoming a single gateway for founders, investors, and ecosystem enablers, StartupNews.fyi has grown steadily over the years by publishing tens of thousands of verified news stories, insights, and ecosystem updates, reaching millions of startup enthusiasts every month through its digital platforms and communities.

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Brave Browser seeks sharp increase in take-up after EU change


One change Apple made in iOS 17.4 has resulted in a notable increase in the number of iPhone owners choosing to install the Brave Browser app to use in place of Safari.

The EU’s Digital Markets Act (DMA) required Apple to prompt European iPhone users to choose their default browser, with its own Safari app merely listed as one of the options …

EU iPhone owners are now asked to choose

While iPhone owners have been theoretically able to choose their preferred web browser since iOS 14, it wasn’t much of a choice. That’s because Apple insisted that all browsers had to use its own WebKit API.

That ensured that competing browsers couldn’t do anything to impact security of privacy, but it also meant that they couldn’t offer faster speeds, or features not available in Safari. The EU required Apple to drop the WebKit requirement, and also to proactively present users with a choice of browser when they first set up their device.

We first learned back in January how Apple would comply with the requirement.

lockquote class=”wp-block-quote”>

Apple is making major changes to how web browsers can operate on iPhone for customers in the EU. iOS 17.4 will introduce the option to set your preferred default browser when you initially launch Safari, and browser makers will be able to use other browser engines.

lockquote>

The list of browsers offered to users includes Chrome, DuckDuckGo, Edge, Firefox, and Brave.

Brave Browser take-up increases notably

Bleeping Computer spotted a tweet by Brave about the impact of the change.

lockquote class=”twitter-tweet” data-width=”500″ data-dnt=”true”>

Why did Apple and Google make it hard to switch default browsers for so many years?

Because it’s a powerful way to block competitors.

Just look at what happened to Brave installs on iPhone in the EU when Apple rolled out a new default browser choice screen on March 6th: pic.twitter.com/Wefz4mCHGi

— Brave Software (@brave) March 12, 2024 lockquote>

The graph shows daily installs shoot up from below 8k to around 11k in just a few days.

Images: Brave / Rubaitul Azad on Unsplash

FTC: We use income earning auto affiliate links. More.





Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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Editorial Team
StartupNews.fyi is a leading global startup and technology media platform known for its end-to-end coverage of the startup ecosystem across India and key international markets. Launched with the vision of becoming a single gateway for founders, investors, and ecosystem enablers, StartupNews.fyi has grown steadily over the years by publishing tens of thousands of verified news stories, insights, and ecosystem updates, reaching millions of startup enthusiasts every month through its digital platforms and communities.

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