Flipkart Expands Its VIP Programme To Eight More Cities

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SUMMARY

With this move, Flipkart’s VIP subscription programme will now be available for customers in Ahmedabad, Bhubaneswar, Coimbatore, Guwahati, Hyderabad, Patna, Pune and Ranchi

Under the programme, customers can buy a subscription at INR 499 and become a VIP member for a year

It is pertinent to note that Flipkart launched this programme in October last year to take on its rival Amazon

Months after flipkart launched its VIP subscription programme, the Walmart-backed ecommerce major has now expanded the service to eight new cities to boost its customer base.

With this move, Flipkart’s VIP subscription programme will now be available for customers in Ahmedabad, Bhubaneswar, Coimbatore, Guwahati, Hyderabad, Patna, Pune and Ranchi.

Earlier the programme was limited to Bengaluru, Delhi-NCR, Kolkata and Mumbai customers.

The Flipkart VIP subscription programme offers features, including 48-hour free delivery, 5% extra savings using SuperCoins, instant access to dedicated customer support and cancellation or rescheduling of flights on Cleartrip for INR 1. 

Besides, there are additional offers on Cleartrip hotel bookings, return pick-up within 48 hours and early access to shopping festivals. 

Under the programme, customers can buy a subscription at INR 499 and become a VIP member for a year. Also, there is a limited-time offer for all new VIP customers to avail of savings on every grocery order. 

Prabh Singh, senior vice president – growth, customer and ads at Flipkart, said, “After witnessing the success of this program in 4 cities, we are thrilled to announce the launch of Flipkart VIP in 8 new cities.”

It is pertinent to note that Flipkart launched this programme in October last year to take on its rival Amazon. 

Although Flipkart’s VIP programme approximates Amazon Prime’s features, it does not universally guarantee free same-day or next-day deliveries, a service that has given Amazon a competitive advantage through its Prime programme.

However, Amazon Prime offers a comprehensive package that includes access to Prime Video, Prime Music, Gaming and Reading; Flipkart VIP, on the other hand, does not include entertainment offerings at this time.

This development comes a month after it was reported that Flipkart is foraying into the quick commerce space to take on the likes of Zepto, Zomato’s Blinkit, and Swiggy’s Instamart.

Flipkart is set to launch 10-15 minute delivery services in at least a dozen cities in the next six to eight weeks.

Recently, the company has expanded its travel service offerings by launching a bus booking facility on its app. Through the new launch, Flipkart will provide customers access to 10 Lakh bus connections, covering over 25,000 routes across India.

The company has racked up several investments lately. 

Last week the company secured INR 1,421 Cr (around $170 Mn) from its Singapore parent via an internal cash transfer.

In March, its marketplace arm, Flipkart Internet received a cash infusion, raising about INR 924 Cr ($111 Mn) in two parts from its related entities based in Singapore.

However, amid all this, the ecommerce major saw a drop in its valuation by $5 Bn (INR 41,432 Cr) as of January 2024 compared to January 2022, as per equity transactions by its US parent Walmart.




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Flipkart Expands Its VIP Programme To Eight More Cities

SUMMARY

With this move, Flipkart’s VIP subscription programme will now be available for customers in Ahmedabad, Bhubaneswar, Coimbatore, Guwahati, Hyderabad, Patna, Pune and Ranchi

Under the programme, customers can buy a subscription at INR 499 and become a VIP member for a year

It is pertinent to note that Flipkart launched this programme in October last year to take on its rival Amazon

Months after flipkart launched its VIP subscription programme, the Walmart-backed ecommerce major has now expanded the service to eight new cities to boost its customer base.

With this move, Flipkart’s VIP subscription programme will now be available for customers in Ahmedabad, Bhubaneswar, Coimbatore, Guwahati, Hyderabad, Patna, Pune and Ranchi.

Earlier the programme was limited to Bengaluru, Delhi-NCR, Kolkata and Mumbai customers.

The Flipkart VIP subscription programme offers features, including 48-hour free delivery, 5% extra savings using SuperCoins, instant access to dedicated customer support and cancellation or rescheduling of flights on Cleartrip for INR 1. 

Besides, there are additional offers on Cleartrip hotel bookings, return pick-up within 48 hours and early access to shopping festivals. 

Under the programme, customers can buy a subscription at INR 499 and become a VIP member for a year. Also, there is a limited-time offer for all new VIP customers to avail of savings on every grocery order. 

Prabh Singh, senior vice president – growth, customer and ads at Flipkart, said, “After witnessing the success of this program in 4 cities, we are thrilled to announce the launch of Flipkart VIP in 8 new cities.”

It is pertinent to note that Flipkart launched this programme in October last year to take on its rival Amazon. 

Although Flipkart’s VIP programme approximates Amazon Prime’s features, it does not universally guarantee free same-day or next-day deliveries, a service that has given Amazon a competitive advantage through its Prime programme.

However, Amazon Prime offers a comprehensive package that includes access to Prime Video, Prime Music, Gaming and Reading; Flipkart VIP, on the other hand, does not include entertainment offerings at this time.

This development comes a month after it was reported that Flipkart is foraying into the quick commerce space to take on the likes of Zepto, Zomato’s Blinkit, and Swiggy’s Instamart.

Flipkart is set to launch 10-15 minute delivery services in at least a dozen cities in the next six to eight weeks.

Recently, the company has expanded its travel service offerings by launching a bus booking facility on its app. Through the new launch, Flipkart will provide customers access to 10 Lakh bus connections, covering over 25,000 routes across India.

The company has racked up several investments lately. 

Last week the company secured INR 1,421 Cr (around $170 Mn) from its Singapore parent via an internal cash transfer.

In March, its marketplace arm, Flipkart Internet received a cash infusion, raising about INR 924 Cr ($111 Mn) in two parts from its related entities based in Singapore.

However, amid all this, the ecommerce major saw a drop in its valuation by $5 Bn (INR 41,432 Cr) as of January 2024 compared to January 2022, as per equity transactions by its US parent Walmart.




Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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