Apple launched its range of FineWoven iPhone cases and Apple Watch bands last fall to much fanfare, as an environmentally-friendly alternative to the leather accessories. However, buyers quickly complained the material was prone to attracting dirt, scuffs and other durability issues. FineWoven also simply felt far less premium than the leather lineup it replaced, albeit Apple charging the same prices.
According to Twitter leaker Kosutami, Apple is giving up on the effort and the production lines for FineWoven are being shuttered. The company will probably try again with a different leather alternative option, like Alcantara.
It was perhaps significant that Apple downplayed the rollout of FineWoven last week, when it was otherwise touting the environmental progress it has made in the last twelve months.
We’ll likely have to wait for the new Apple Watch and iPhone 16 launch in September to see if Apple has a replacement for FineWoven lined up, as that’s when the company is probably going to refresh its case and watch band lineup next.
FineWoven has gone.
Since its durability were bad.
All the production line was stopped and removed.
Apple would move to another material—Again, not the leather.
So see ya’ll in leather hell.
(Recycling Company) pic.twitter.com/KVaBZC6z6S
— Kosutami (@Kosutami_Ito) April 21, 2024 lockquote>
FTC: We use income earning auto affiliate links. More.
Disclaimer
We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.
