Indian IT major Infosys on Tuesday launched a new AI-based offering Infosys Aster to aid marketing and sales towards boosting its large deals portfolio. The AI product is expected to help chief marketing officers (CMOs) to leverage GenAI to increase sales by about 40%, the Bengaluru-headquartered IT firm said in an announcement.

“Infosys Aster is an integral component in our large deals and will help us deliver holistic transformational value for the clients we serve… Infosys Aster will help CMOs leverage the power of gen AI, assets and tools to increase their customer outreach and thereby help increase sales by 40%,” said Satish HC, executive vice president, co-head of Delivery at Infosys.

Our clients want to tap into new avenues of growth, while deepening customer intimacy, and to do it efficiently, in near-real time, he added.

Infosys, the country’s second largest software service provider, designed Infosys Aster to accelerate the marketing value chain for B2B and B2C brands with over 50 partners. “It drives AI-led transformation of marketing with an integrated, real-time view across customers, brands, channels, and trends enabling companies to increase ROI from marketing…With Infosys Aster, global brands have realised up to 50% increase in repeat buyers, 30% improvement in the cost of marketing operations,” Infosys added in its statement.

In fiscal year 2024 ending March, the large deal TCV (total contract value) for Infosys in FY24 was highest ever at $17.7 billion, with 52% being net new. For the last quarter January to March, the large deal TCV stood at $4.5 billion, with 44% being net new.

Despite the deal wins, the new marketing offering suite comes at a time when the overall demand environment during the year was subdued for most IT service providers.

Infosys is also using the service to transform its internal marketing function.For customers, it is aimed to help marketers increase customer lifetime value by identifying and targeting high-quality leads with AI-driven analytics and customer insights from the Suite and lead-generation campaigns, marked by better cross-sell and up-sell opportunities.

Besides predictive insights also helping influence pricing strategies, the suite helps brands create shared digital infrastructure that acts as a foundation to create new avenues to value for sales and marketing.

Among pilots with its customers, Infosys Aster has helped a diamond jewelry retailer modernize their marketing strategy using augmented reality among other customer experiences to generate up to 27% e-commerce sales growth, drive 4x online sales conversion and bring about a 30% decrease in operational costs. To a beauty retain chain, the offering has generated approximately 5.6 million registered users, earn a 4.6 app rating and grow up to a 40% increase in revenue.

Indian IT major Infosys on Tuesday launched a new AI-based offering Infosys Aster to aid marketing and sales towards boosting its large deals portfolio. The AI product is expected to help chief marketing officers (CMOs) to leverage GenAI to increase sales by about 40%, the Bengaluru-headquartered IT firm said in an announcement.

“Infosys Aster is an integral component in our large deals and will help us deliver holistic transformational value for the clients we serve… Infosys Aster will help CMOs leverage the power of gen AI, assets and tools to increase their customer outreach and thereby help increase sales by 40%,” said Satish HC, executive vice president, co-head of Delivery at Infosys.

Our clients want to tap into new avenues of growth, while deepening customer intimacy, and to do it efficiently, in near-real time, he added.

Infosys, the country’s second largest software service provider, designed Infosys Aster to accelerate the marketing value chain for B2B and B2C brands with over 50 partners. “It drives AI-led transformation of marketing with an integrated, real-time view across customers, brands, channels, and trends enabling companies to increase ROI from marketing…With Infosys Aster, global brands have realised up to 50% increase in repeat buyers, 30% improvement in the cost of marketing operations,” Infosys added in its statement.

In fiscal year 2024 ending March, the large deal TCV (total contract value) for Infosys in FY24 was highest ever at $17.7 billion, with 52% being net new. For the last quarter January to March, the large deal TCV stood at $4.5 billion, with 44% being net new.

Despite the deal wins, the new marketing offering suite comes at a time when the overall demand environment during the year was subdued for most IT service providers.

Infosys is also using the service to transform its internal marketing function.For customers, it is aimed to help marketers increase customer lifetime value by identifying and targeting high-quality leads with AI-driven analytics and customer insights from the Suite and lead-generation campaigns, marked by better cross-sell and up-sell opportunities.

Besides predictive insights also helping influence pricing strategies, the suite helps brands create shared digital infrastructure that acts as a foundation to create new avenues to value for sales and marketing.

Among pilots with its customers, Infosys Aster has helped a diamond jewelry retailer modernize their marketing strategy using augmented reality among other customer experiences to generate up to 27% e-commerce sales growth, drive 4x online sales conversion and bring about a 30% decrease in operational costs. To a beauty retain chain, the offering has generated approximately 5.6 million registered users, earn a 4.6 app rating and grow up to a 40% increase in revenue.